Amazon PPC Guide 2024
Download the free E-Book now and find out everything you need to know about Amazon pay per click advertising - including the new Sponsored Display Ads!
Download the E-Book and get helpful Amazon advertising insights.
Learn...
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the basics every Amazon merchant should know. -
how to create successful ads. -
how you can efficiently optimize your ads.
Table of contents
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01
What is Amazon PPC?
Explanation of Amazon basics
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02
Why should Amazon sellers advertise?
Effects of Amazon PPC
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03
What Amazon Ads formats exist?
The advantages and disadvantages of Sponsored Product Ads, Sponsored Brands and Sponsored Display
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04
When are PPC ads displayed?
All about displayed ads based on keywords, ASINs, categories and interests
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05
What is the structure of Sponsored Product Ads?
Automatic and manual campaigns
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06
How do I start Amazon Ads?
Optimization of products, Break-Even calculation, keyword research and definition of targets
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07
How do I create a Sponsored Product Ad?
Step by step explanation
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08
How to make Amazon ads more successful?
A glance at efficient keyword management, bid adjustments and performance values
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09
Further possibilities for the optimization of Sponsored Products
How to use dynamic bidding strategies, strategic Product Targeting and automation
