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17/07/2018

Amazon PPC: What is the value of an additional unit sold through advertising?

In this article we break down the profitability of advertising campaigns by looking at the topic from a controlling perspective. Before you start advertising campaigns, you should have optimized your product detail page and decided on a Structure. The correct Structure for the set-up must also be observed. The topic is a bit more extensive, so this article is divided into the following three sections:

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25/06/2018

How to find the optimal Keyword Set for Amazon PPC? Research & Indexation

Be honest - how often do you expand your PPC-keywords? And how often do you check their indexing? The disciplines of keyword research and keyword relevance are often rudimentarily depicted and underestimated by distributors. In this article, we demonstrate how you can optimize your Amazon PPC keyword-set and why these disciplines should be integrated as processes into your Amazon marketing and not as one-time components.

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31/05/2018

How to structure your Amazon PPC Campaigns effectively? Our Strategy in 2018!

In this post we want to share our strategy on how to set up corresponding Amazon PPC campaigns and how to manage the keywords and negative keywords afterwards. Please make sure you have optimized your listing and did a wide keyword research before you start with the PPC. The PPC management is one of the last but recurring steps within your ecommerce business.

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06/02/2018

What is Amazon hiding from you?

In this post we want to share which performance data Amazon is hiding from you. There are basically three hierarchies to access your performance data:

1. over the UI in Seller Central

2. by downloading the provided standard reports

3. by accessing the API

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01/12/2017

Economic Clicks: How many clicks should you wait to adjust your bids?

In this post we want to share our strategy on Economic Clicks and the amount of clicks you should wait to adjust your bids. Please make sure you have optimised your listing and did a wide keyword research before you start with bid adjustments. It is one of the last but reoccurring steps within your Sponsored Product Ad management.

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12/11/2017

The 3 main bidding strategies for Sponsored Product Ads

In this article we would like to present you the three most useful strategies for Sponsored Product Advertisements (“SPA”) on Amazon: Boost, Balance and Benefit. Please make sure you have optimised your listing and did a wide keyword research before you start with bid adjustments. It is one of the last but reoccurring steps within your Sponsored Product Ad management. 

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29/10/2017

Why you should continuously adjust your keyword bids on Amazon

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start.

There are different campaign objectives you can focus on but to stay profitable in the long term your ACoS should not exceed your break-even ACoS which is profit divided by sales e.g. when your profit per sale is $10,- and the sale is worth $50,- your break-even ACoS are 20%.

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